Core Values: Know Yourself, Unveil Truth, Dare to Express, Embrace Passion

In the beauty industry full of standardized aesthetics and fast consumption, KUTDEP was born as a disruptor. We believe that cosmetics are not a tool to cover up flaws, but a medium to express inner strength. 

The brand name "KUTDEP" is not only a combination of letters, but also a complete aesthetic philosophy - it represents the recognition of the true self (Know Yourself), the exploration of the essential truth (Unveil Truth), the courage to express individuality (Dare to Express), and the embrace of the passion for life (Embrace Passion).

Products Are Declarations: A Dual Revolution of Safety and Innovation

Every product of KUTDEP is a concrete embodiment of values. When the industry generally uses "quick-acting" but potentially harmful chemical ingredients, our R&D team travels around the world to find natural active ingredients from Himalayan Edelweiss to Amazon rare plants. The original "KUT-7 Plant Preservation System" created in 2017 completely revolutionized the preservation system of beauty products, proving that safety and efficacy can coexist.

We reject the industry's common "cover-up beauty" concept and pioneered the "skin dialogue" technology - using smart microcapsules to accurately deliver active ingredients to the target muscle layer, allowing cosmetics to have maintenance functions at the same time.